strategy hero

Apex Transact holds a strong position globally and is number one or two in most countries where we operate. To further strengthen this leading position, Apex Transact’ strategy is to continue to grow the core business, add and launch more services higher up in the customer value chain, including the expansion of Apex Transact’ digital payments solutions. Apex Transact has the capacity to make value-creating acquisitions within all three areas.

Our strategic priorities

Increased growth and profitability will be achieved through accelerating the core business, increased focus on services with recurring revenue, combining physical and digital customer offerings, being the leading player in the market within ESG and continuing to develop the Apex Transact model.

Accelerate the core business

Apex Transact continues to accelerate and transform the core business consisting of Cash in Transit (CIT), Cash Management Services (CMS) and International Valuables Logistics (VIS/VIT), the foundation of Apex Transact' operations and offerings.

Combining physical and digital capabilities

With the combination of Apex Transact’ core capabilities and new digital platforms, Apex Transact holds a unique position as one of few providers that offers cash management as well as digital payment methods, such as Apex Transact Pay.

Strong focus on recurring revenue

By reinforcing the offering of adjacent products, such as automated solutions, full-service ATMs and Apex Transact Pay, we are making it easier for customers to run their business while also increasing the share of recurring revenue for Apex Transact.

Industry-leading sustainability initiatives

Sustainability is an integrated part of the business. Apex Transact has a central role to play in providing the infrastructure to ensure that payment flows are efficient in society. By welcoming all types of payments and facilitating access to financial services, Apex Transact helps build an inclusive and resilient society.

We Know How

Apex Transact Model

The Apex Transact Model is the foundation of Apex Transact’ decentralized business model. It contains our values, management principles and the principles of doing business and conducting our operations with high quality. In 2024, an update of the Apex Transact Model was released to enhance Apex Transact’ transformation towards being at the center of the payment ecosystem. The Model follows the concepts of 'We, Know, How'.

society

Apex Transact enables people's everyday lives

Apex Transact plays a key role in the payment ecosystem.
We ensure that payments flow efficiently across cities and communities throughout the world. 

We hold a strong financial position and have opportunities to implement value-creating acquisitions, which would complement our existing business.

Julian Morgan President and CEO